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While it may seem convenient to run your email marketing campaigns through Outlook, please don’t do this.  Here’s why: Blacklisting – Email servers will start to identify the bulk sending and users would mark your emails as spam. This will cause email servers to block the sender’s email address, or mails sent from the entire email server of the organization. Analytics – Studying your email statistics is a crucial part of marketing your business.  Through these analytics you can find out which em...
Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers that can connect with their prospects and customers in a highly targeted way will be successful in delivering ROI and revenue back to the business. No marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer. Here are 6 reasons why: 1....
When sending a campaign, you are able to use a number of custom tags and filters. Most common tags are listed below: Tag Required [UNSUBSCRIBE_URL] YES [COMPANY_FULL_ADDRESS] YES [UPDATE_PROFILE_URL] NO [WEB_VERSION_URL] NO [CAMPAIGN_URL] NO [LIST_NAME] NO [LIST_SUBJECT] NO [LIST_DESCRIPTION] NO [LIST_FROM_NAME] NO [CURRENT_YEAR] NO [CURRENT_MONTH] NO [CURRENT_DAY] NO [CURRENT_DATE] NO [COMPANY_NAME] NO [COMPANY_ADDRE...
Categories: Informations
Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a comme...
Categories: Informations